Case Study: North East Ambulance Service unifies its workforce with JUMP

North East Ambulance Service unites 3,500 employees across 53 locations with Jump

North East Ambulance Service, a large regional employer with a dispersed workforce, needed to unify its staff and improve its internal profile. The vendor JUMP was engaged to create a cohesive internal brand and communications strategy to address this challenge.

JUMP conducted extensive staff engagement, including workshops and interviews with over 200 employees, to inform the new identity. They developed the "Better together" concept, which was rolled out across internal platforms and materials. This solution successfully created a unified brand story to connect the diverse workforce.

North East Ambulance Service