Case Study: National Trust boosts urban engagement and mental wellness with JUMP

National Trust relaunches Sky Gardening Challenge in 2025 with Jump

The National Trust faced the challenge of connecting urban residents in Manchester with nature through their Sky Gardening Challenge initiative. They partnered with design vendor JUMP to create a range of premium and visually engaging materials that would appeal to a new urban audience while adhering to the National Trust's existing brand guidelines.

JUMP developed a bold, collage-style design utilizing vivid primary colors and DIY elements to represent inclusivity and the project's mission. The solution successfully bridged nature and urban life, leading to a highly successful campaign. The National Trust was so pleased with the outcome that they invited JUMP back to relaunch the initiative the following year, with the project contributing to improved mental health and more green spaces in the city.

National Trust