Case Study: If U Care Share boosts mental health campaign reach with Jump

If U Care Share boosts website traffic 25.7% with Jump

The customer, If U Care Share, a suicide prevention charity, partnered with the vendor JUMP for campaign management, branding, and social media services. Their challenge was to implement their annual Inside Out marketing campaign to raise awareness for mental health and suicide prevention, with a key goal of increasing organic reach and sparking conversations.

JUMP implemented a multifaceted solution that included a brand refresh, guerrilla marketing tactics like distributing stickers and placing mannequins in high-footfall areas, influencer collaborations, and targeted digital ads on billboards and in taxis. The campaign achieved over 2.3 million impressions, increased website users by 25.7%, and grew social media impressions by 82%, with 76% of those coming from non-followers. JUMP also helped the customer connect with 36 businesses and 39 influencers.

If U Care Share