Case Study: Collingwood modernises its brand identity with JUMP

Collingwood refreshes its brand architecture and guidelines with Jump

Collingwood, a North Shields-based specialist in learner insurance and cover for taxi and courier drivers, needed to modernize its brand and business structure to appeal to new and existing customers. They approached the vendor JUMP for a comprehensive rebranding service.

JUMP conducted extensive research and workshops to develop a new brand strategy centered on the theme 'freedom of movement.' This was visually realized through a refreshed logo using rounded typography, a bright color palette, and playful illustrations. JUMP delivered a full suite of brand assets and comprehensive guidelines, giving Collingwood a cohesive and adaptable new identity to consistently use across all marketing materials.

Collingwood