Case Study: TVN Media boosts engagement and video consumption with JUMP

The TVN Media's AVOD app that offers Live and On-Demand content

TVN Media, a multimedia company and leading audience choice in Panama, sought to increase video consumption and advertising revenue for its TVN Pass AVOD service. Their challenges included a lack of unified business data, an inability to target audiences for ads, and no strategy for user engagement and retention. To address this, they partnered with vendor JUMP.

JUMP implemented its data and AI solutions, including a unified dashboard for insights, user segmentation for targeted advertising, and personalization tools to boost engagement. This empowered TVN Media to run highly effective data-driven marketing campaigns. The collaboration resulted in substantial growth, including a 94% increase in active users, a 69% rise in playbacks, and an 83% growth in hours watched over a three-month period.

TVN Media