Case Study: EUROPA+ improves retention and subscriber insights with JUMP for Video Streaming

EUROPA+ - Customer Case Study

EUROPA+ is a streaming service offering premium European TV content across Latin America and the Caribbean. The company needed a better way to understand its business in one place, predict subscriber behavior, improve acquisition, and reduce churn by seeing why users leave before they do. JUMP helped EUROPA+ address these challenges with JUMP for Video Streaming and JUMP Insights.

With JUMP, EUROPA+ gained a unified dashboard, advanced user segmentation, and marketing tool connectors to track campaigns and launch multichannel actions such as push notifications and CRM outreach. The platform provided daily advanced insights and customized KPIs to improve conversion, retention, engagement, and marketing effectiveness, while also giving EUROPA+ a comprehensive view of platform activity; the case study highlights metrics such as active users, 69.7%, and customer lifetime value.

EUROPA+

Rubén Mendiola

Managing Director