Case Study: Canal 11 boosts audience engagement and retention with JUMP

Canal11 - The Portuguese Football Federation's streaming service

Canal 11, the Portuguese Football Federation’s streaming service, wanted to increase video consumption to drive retention, acquisition, and subscription revenue. However, it lacked unified business data, audience segmentation capabilities, and effective engagement and retention strategies. JUMP helped address these challenges with its Data Unity, Customer Clustering, Churn Predictions, and JUMP Insights solutions.

JUMP implemented a unified dashboard with daily advanced insights into Canal 11’s SVOD performance, along with customized KPIs to support better business decisions. It also added advanced user segmentation for more personalized content promotion and marketing campaigns across push, CRM, and email, with off-the-shelf integration with Accedo One. The case study says these changes improved the effectiveness of campaigns and helped increase conversion, retention, and engagement, though it does not provide specific numeric results.

Canal 11