JUMP
11 Case Studies
Case Study: Cable Onda Go boosts retention and engagement with JUMP Insights
A JUMP Case Study
Cable Onda Go - Customer Case Study
Cable Onda Go, the OTT service from Millicom-owned Cableonda, wanted a better way to understand its entire business, predict subscriber behavior, boost acquisition, improve retention, and increase the effectiveness of its marketing and ads. The company needed deeper insights into user behavior across live and on-demand video content, as well as clearer answers to its most critical pay TV questions.
JUMP implemented JUMP for Pay TV through JUMP Insights, giving Cable Onda Go a unified dashboard, advanced segmentation, campaign tracking, and connectors for multichannel marketing tools, with an off-the-shelf integration to Toolbox Unity. As a result, Cable Onda can receive daily advanced business insights, identify subscriber clusters, reduce churn, increase engagement, and improve campaign performance, with active users reaching 69.7% according to the case study.
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