Case Study: University of the Ozarks achieves 20% enrollment growth with Jump Company

University Of The Ozarks lifts enrollment 20% with Jump Company

The University of the Ozarks was struggling with declining enrollment and retention. Their recruitment marketing lacked focus, attempting to appeal to everyone without a clear message. To address this challenge, the university partnered with vendor Jump Company for brand strategy and market research services.

Jump conducted market research and persona development to help the university articulate its unique mission. This led to a new brand positioning, an updated logo identity, and a comprehensive promotional plan. As a result of Jump's work, the University of the Ozarks achieved a 20% increase in enrollment within a single year.

University Of The Ozarks