Case Study: Memorial Health System achieves 5x lead goals and 3x hiring growth with Jump Company

Memorial Health System exceeds lead goals 5x with Jump Company

Memorial Health System faced a critical staffing crisis, particularly in clinical areas, due to the COVID-19 pandemic. To reduce its reliance on expensive agency staff, the health system enlisted Jump Company to help fill its hard-to-staff positions through a targeted recruitment campaign.

Jump implemented a comprehensive omnichannel lead-generation campaign targeting key personas like past applicants and current travelers with custom messaging across email, social media, and direct mail. This strategy exceeded lead goals by 5x and increased year-over-year hiring activity by 3x. The campaign helped Memorial Health System save millions of dollars.

Memorial Health System