Case Study: Health Alliance achieves 5× more leads and 22% higher enrollments with Jump Company

Health Alliance generates 5x more Medicare leads with Jump

The customer, Health Alliance, a regional health plan, faced the challenge of declining lead generation for its Medicare Advantage plans. This was due to increased market competition and a shift in senior shopping behaviors away from in-person seminars. Jump Company was engaged to address this challenge.

Jump implemented an omnichannel strategy that included creating unique educational landing pages and content tailored to how seniors now seek information. This solution broke down Medicare myths and made comparing plans easier. The campaign generated 5x more leads year-over-year and increased marketing-based enrollments by 22% between 2022 and 2023, allowing Health Alliance to exceed national growth averages.

Health Alliance