Case Study: Decatur Memorial Hospital strengthens brand trust and community awareness with Jump Company

Decatur Memorial Hospital drives 102.7 million impressions with Jump Company

Decatur Memorial Hospital (DMH) faced a challenge with lingering public perceptions that did not match the high quality of care it provided, which was hindering patient trust and hospital growth. To address this, they partnered with Jump Company on a reputation campaign aimed at increasing awareness, patient volumes, and revenue.

Jump Company implemented an integrated media strategy for DMH, highlighting the hospital's clinical strengths and local community investment. The solution included digital, social, print, and out-of-home advertising, which drove over 102 million impressions and more than 209,000 website clicks. These results significantly boosted brand visibility and community engagement, leading to an extended campaign to maintain momentum.

Decatur Memorial Hospital