Case Study: Paramount Fine Foods revolutionizes takeout with Jump Branding & Design

Paramount Fine Foods launches Box’d in summer 2020 with Jump Branding & Design

The customer, Paramount Fine Foods, sought to revolutionize the takeout experience with a new contactless concept called Box’d, a challenge they approached with the vendor, Jump Branding & Design. The goal was to create a system that prioritized safety and efficiency without sacrificing the warmth and human connection of their brand, a need that became even more critical with the onset of the COVID-19 pandemic.

Jump Branding & Design implemented a comprehensive solution involving digital, identity, and environmental design. They developed a system where customers order via kiosk or mobile app and retrieve food from sanitized, assigned cubbies, supported by friendly digital animations and messaging to maintain a human touch. The vendor's work included naming, interior design, photography, and promotional assets, resulting in the successful launch of the first Box’d location in Toronto in 2020.

Paramount Fine Foods