Case Study: Coinbase achieves enhanced compliance, reduced fraud and a frictionless customer experience with Jumio's Netverify

Coinbase Turns to Jumio to Enhance Compliance, Reduce Fraud, and Ensure a Frictionless Customer Experience

Coinbase, a global digital-currency exchange that enables users to buy, sell and trade cryptocurrencies across more than 33 countries, faced rising fraud risk and strict KYC/regulatory requirements as it scaled rapidly (notably during the 2014 Bitcoin surge). The company needed an automated, scalable ID‑verification process to replace slow, manual checks and support international growth while keeping the user experience simple.

Coinbase implemented Jumio Netverify with Face Match to verify IDs and confirm liveness via a live webcam video, matching the person to their presented ID in near real time. The solution reduced ID-theft driven fraud, ensured compliance with KYC obligations, cut verification times from around 24 hours to near-instant, and improved both customer experience and operational productivity.

Coinbase

Soups Ranjan

Director of Data Science