Case Study: The Ad Council scales talent engagement and influencer campaigns with Julius

The Ad Council scales 30+ campaigns with Julius and 6 talent ambassadors per campaign

The Ad Council, an organization focusing on national social good campaigns, faced the challenge of developing a new in-house talent engagement team. To support this initiative, they needed a way to quickly identify and gather detailed data on prospective influencers. They turned to the vendor Julius and its influencer marketing platform to help inform their selection process.

By using the Julius platform, the Ad Council gained access to vital influencer data, including audience demographics and interests, in a digestible format. This solution enabled them to efficiently scale their activations. With the support of Julius, the Ad Council leveraged influencers for more than 30 campaigns over a one-year period, working with an average of six talent ambassadors per campaign and significantly furthering the impact of their programs.

The Ad Council