Case Study: The Ad Council achieves in-house talent engagement and scalable influencer partnerships with Julius

The Ad Council Brings Talent Engagement In-House with Support from Julius’ Platform

The Ad Council, a nonprofit that runs national social good campaigns, needed to bring talent engagement in‑house and quickly identify influencers whose audiences and values matched each campaign. They partnered with Julius and used the Julius influencer marketing platform for rapid influencer search, audience demographics, locations, interests, and shareable data to inform prospect lists.

Julius’ platform let The Ad Council match talent at scale—using demographic data and advanced filters to find chefs for Save the Food and fashion influencers for Goodwill—and helped the team run influencers on more than 30 campaigns from July 2017–June 2018, averaging six talent ambassadors per campaign. By leveraging Julius, The Ad Council scaled activations, improved audience alignment, and centralized influencer intelligence to grow its Creators for Good initiative.

The Ad Council

Lina Renzina

Manager of Talent Relations and Partnerships