Case Study: Praytell improves influencer marketing performance with Julius

Praytell lowers CPM to $6 and gets 80% of clients using influencer marketing with Julius

Praytell, a full-service communications agency, adopted the Julius platform to refine and enhance its influencer marketing strategy as a key component for its PR and social media services. The agency needed a robust tool to effectively pitch new business and manage influencer campaigns for its clients.

By using Julius, Praytell gained access to dynamic engagement data and audience insights, which helped them identify the right mix of influencers and channels for their clients' target audiences. The solution from Julius enabled the agency to experiment and achieve better overall results, generating a total reach in the millions for most campaigns and lowering their CPM to as little as $6 per thousand impressions.

Praytell