Case Study: Praytell achieves higher engagement and lower CPM with Julius

Praytell Fine-Tunes Its Influencer Marketing Strategy with Julius

Praytell, a 110‑person full‑service communications agency, needed to scale and formalize influencer marketing while ensuring influencers were a strong audience fit for clients. The agency adopted the Julius influencer marketing platform to discover creators, dig into audience insights, and provide digestible, real‑time campaign reporting as it built a formal program under its VP of Influencer Marketing.

Using Julius’ search, discovery and reporting tools plus proactive customer success support for list curation and compliance, Praytell increased influencer adoption across its roster (now ~80% of clients), achieved engagement rates of 4–8% against a 2% company minimum, reached audiences in the millions, and cut CPMs to as low as $6. Julius also enabled A/B testing and whitelisting experiments that delivered 33% more cost efficiency and 30% higher engagement when influencer content was promoted via creator channels.

Praytell

Rhea Woods

VP, Influencer Marketing