Case Study: Talent agency OnTheWall nearly quadruples Instagram engagement with Julius' audience data

OnTheWall Utilizes Julius' Audience Data to Take Engagement to New Heights

OnTheWall, a YouTube-hosted studio launched by ONE Management that casts and produces social-first content for brands, faced a challenge: model talent was underutilized for influencer campaigns because agents lacked accessible audience and engagement insights. To solve this, OnTheWall partnered with Julius, using Julius’ influencer marketing platform and audience data to better understand reach, demographics, and engagement for talent profiles.

Using Julius’ vetted profiles and age, brand, and behavior data, OnTheWall identified the right influencer partner for an adidas campaign and nearly quadrupled its initial Instagram engagement goal of 15%. Julius also enabled OnTheWall to compare sponsored versus organic performance and to rapidly scout relevant talent during COVID-19, giving the agency measurable insights and a competitive edge.

OnTheWall

Manuel Pares

Director of Brand Partnerships