Case Study: Moda Operandi drives 6M impressions and streamlines influencer marketing with Julius

Moda Operandi - Customer Case Study

Moda Operandi needed maximum visibility for a brand relaunch but their influencer program was bogged down by manual processes—Excel planning, ad‑hoc discovery via personal connections and Instagram browsing. To scale and streamline their efforts, Moda partnered with Julius and used Julius’ influencer marketing platform to centralize influencer discovery, audience insights, and campaign planning.

Using Julius’ platform to run and analyze a 17‑influencer Instagram campaign, Moda achieved 6M total impressions, 468K likes, 6,089 comments and 2.2M story navigations, with 92% of reach in the target age demo and 90% female, concentrated in New York, Los Angeles and San Francisco. Julius’ dashboards let the brand measure cost per post, engagement and audience geography in real time, enabling clear ROI reporting and easier post‑by‑post performance comparisons.

Moda Operandi

Giselle Persak

Coordinator Of Brand Strategy