Case Study: Innisfree achieves U.S. brand awareness and high engagement with Julius

Innisfree - Customer Case Study

Innisfree is an accessible, environmentally conscious Korean skincare brand seeking to grow awareness in the crowded U.S. market and make natural beauty feel attainable to diverse women aged 18–26. With a modest budget and the need to reach engaged, authentic audiences while avoiding fraud, Innisfree partnered with Julius, using its data‑driven influencer marketing platform and account management to target the right creators and measure campaign ROI.

Julius identified mid‑tier Instagram influencers (50–200k followers) with ≥2% engagement, selected five creators with 13.6% audience overlap, and let influencers drive authentic creative. The Holiday campaign reached 632,000 followers (546,000 unique), earned 16,000 likes and 250 comments on an $8,000 spend (about $615/post), and delivered $0.24 per like and $16.23 per comment; engagement was 91% female, 61% U.S., and 84% age 19–32. Julius’ analytics validated performance and informed scaled follow‑up efforts (18 influencers, 3% engagement, 114k likes, 1.1k comments).

Innisfree