Case Study: Huge (marketing agency) scales influencer marketing and wins new business with Julius (influencer marketing platform)

Huge Scales Influencer Marketing and Wins New Business with Julius

Huge, a global integrated marketing agency of 1,400 employees, needed to scale influencer marketing across multinational campaigns and turn influencer insights into wins for new business. To build dedicated influencer programs and manage multiple concurrent projects more efficiently, Huge adopted Julius’ influencer marketing platform for influencer search, discovery, campaign management and reporting.

Julius provided vetted influencer lists, robust analytics and ready-to-share PDF reports showing audience demographics, engagement, cost and cadence across platforms, removing the need for manual spreadsheets. By streamlining identification and measurement, Julius enabled Huge to run multiple campaigns simultaneously, quickly refine lists, demonstrate clear ROI to prospects, and help drive wider adoption of digital influencers—now used by nearly half of Huge’s clients—while supporting new business wins.

Huge

Brad Wellen

Group Director of Social