Case Study: Philips achieves 16.8M impressions and 5.6M organic reach for World Sleep Day with Julius

How Philips found end-to-end influencer marketing success leading up to World Sleep Day

Philips Sleep and Respiratory Care partnered with Julius to drive global awareness ahead of World Sleep Day and organically insert Philips into the conversation. The challenge was to elevate the SXSW experience and make sleep the focus of influencer social storytelling using Julius’ influencer marketing platform and campaign management tools.

Julius helped recruit and manage eight international influencers on a three-day LA-to-Austin road trip, culminating in a Philips-sponsored SXSW concert and a branded content series distributed via Philips’ paid social channels. Using Julius for search filters, lists, campaign management and reporting, the program generated 83 influencer posts (5.6M potential organic reach), 16.8M impressions, 2.6M video views, an 8% ad recall lift and 40% video retention.

Philips

Jessica Neese

Social Media Manager