Case Study: Major Airline Company drives 2.3M impressions for #StrawlessSkies with Julius

How Influencers Promoted #StrawlessSkies for a Major Airline, Winning Them A 99:1 Positive Engagement Ratio

Major Airline Company hired Julius to raise awareness of its move to remove plastic straws across all flights. With a $25,000 Instagram-focused brief to reach Millennials and Gen Z travelers along its route network, the airline wanted authentic, nature- and travel-focused creators to drive conversation and generate user‑generated content under the #StrawlessSkies initiative. Julius provided influencer discovery and campaign management to assemble an 18‑creator network aligned to the brand and campaign goals.

Julius’ program produced 100+ pieces of original content and delivered strong, measurable results: 1.4M unique followers reached, 2.3M total impressions (CPI ≈ $0.01), 54 Instagram posts/stories, 179K likes and 3.4K comments with a 4% engagement rate (~$0.14 per like). The campaign also sparked 72 UGC posts from 64 users (reach 280K, 12.85% engagement) and 99% positive sentiment, helping Major Airline Company drive awareness and inspire industry action.