Case Study: EVINS achieves streamlined, scalable influencer marketing with Julius

EVINS Takes Its Influencer Marketing Up a Notch with Julius

EVINS, a 30-person public relations and marketing communications agency, faced a growing pain: vetting inbound influencer requests and managing influencer activations was time-consuming as the discipline scaled. In 2018 EVINS turned to Julius, an end-to-end influencer marketing platform, to streamline influencer discovery, vetting, outreach and campaign planning.

Using Julius’ manually vetted database, campaign management and reporting tools, EVINS sped up outreach, tracked deliverables and pulled analytics for clients. The agency expanded influencer work across nearly all clients and, for a One Warm Coat campaign, surpassed a 20-influencer goal by partnering with 35+ pet influencers, earning several million impressions and driving increased traffic to the nonprofit’s site—results EVINS attributes to Julius’ platform and support.

EVINS

Jenna Koeble

Associate Director