Case Study: Biossance achieves 3.5 million impressions and 150,000 engagements with Julius

Biossance drives 3.5 million impressions with Julius

Biossance, a skincare company focused on effective and sustainable products, sought to build on its initial social media success by investing in influencer marketing. The challenge was to find a robust solution to discover and thoroughly vet the right beauty influencers across multiple platforms. The company selected the Julius influencer marketing platform to address this need.

Using Julius, Biossance ran a campaign for a new product launch with three mid-tier YouTube influencers. The vendor's platform enabled the company to cross-promote the content on Instagram. This strategy generated significant results, delivering more than 3.5 million impressions and almost 150,000 engagements. The success led Biossance to plan influencer campaigns for all future product launches.

Biossance