Case Study: The Floating Forest achieves an immersive, design-led retreat brand with JuiceBox

The Floating Forest launches a modular immersive website with JuiceBox for five handcrafted chalets

The Floating Forest, a secluded collection of handcrafted forest chalets in Australia, faced the challenge of translating its unique, immersive retreat experience into a digital presence. Their original website was generic and failed to convey the brand's atmosphere, and the new owners needed help articulating their creative vision. They partnered with vendor JuiceBox for brand development and UX design to modernize their identity without losing its soul.

JuiceBox developed a flexible brand system and a website that acts as an emotional preview of the stay. The solution included a modular CMS for easy content management, distinct visual identities for each chalet, and thoughtful motion design to create an immersive, explorative experience. The new brand provided a confident, cohesive identity that made it easier for guests to understand and book. The website itself became a destination, with visitors exploring chalets in detail before booking. JuiceBox delivered a digital presence that truly reflects the immersive and relaxing nature of the physical retreat.

The Floating Forest