Case Study: Kent Removals and Storage boosts ROAS and conversions with JuiceBox

Kent Removals and Storage boosts ROAS 18% with JuiceBox

Kent Removals and Storage, a major Australian logistics provider, faced a challenge with its marketing strategy. Its growth was overly dependent on a single paid search channel that prioritized high lead volume over quality. This resulted in inconsistent lead quality, rising costs, and operational friction as marketing demand did not align with branch capacity. JuiceBox was engaged to address this disconnect.

JuiceBox rebuilt Kent's acquisition ecosystem from the ground up. The solution involved restructuring paid search, diversifying marketing channels, and modernizing the website. Most importantly, JuiceBox implemented a new performance engine that dynamically adjusts marketing spend and messaging in real-time based on branch capacity and customer intent. This shift from volume to value delivered an 18% increase in ROAS, a 26% increase in lead-to-transaction conversion, and two all-time record revenue weeks for the customer.

Kent Removals and Storage