Case Study: Ehrenberg-Bass Institute modernizes its digital platform with JuiceBox

Ehrenberg-Bass Institute streamlines global sponsor access with JuiceBox

The Ehrenberg-Bass Institute, a global authority on marketing science, faced a challenge where its digital presence no longer reflected its growing influence. Following a university merger, the Institute needed JuiceBox to evolve its brand and digital experience to meet new institutional guidelines without losing its distinct identity, all while overhauling a lagging legacy system.

JuiceBox applied the Institute's own laws of growth to its digital ecosystem, preserving key brand assets while adjusting them for a screen-first world. The vendor built a new, modular Statamic CMS platform that transformed a dense research library into a seamless, searchable experience for its global sponsors. This solution secured the Institute's brand salience through its institutional change and provided its elite sponsors with immediate access to critical data, establishing a foundation for future AI-driven insights.

Ehrenberg-Bass Institute