Juice
10 Case Studies
A Juice Case Study
Juice helped Cuddly, an animal rescue fundraising and adoption platform, scale up their ad campaigns to drive more donations for rescue animals. The challenge was to increase conversions while maintaining a positive return on advertising spend and maximizing the growth of their fundraisers.
Juice implemented a full-funnel strategy using Meta pixel data and Custom Audiences to tailor ad creative for different stages of the marketing funnel. They utilized Lookalike Audiences, campaign budget optimization, and automatic placements, while continually testing and tweaking ad creative and copy. This solution drove 27,983 purchases and resulted in a 4.28-times increase in conversions.