Case Study: Queensland Department of Education raises awareness of early childhood wellbeing with JSAcreative

Queensland Department of Education raises awareness of the first 1,000 days with JSAcreative

The Queensland Department of Education needed to raise awareness among parents and caregivers about the crucial first 1,000 days of a child's life. Their challenge was to communicate key messages on creating supportive environments for children without overwhelming new parents who are already absorbing a great deal of information. They engaged JSAcreative to develop a creative solution.

JSAcreative developed a bite-sized, heartwarming animated video featuring watercolor illustrations of native Australian animals. This approach softened the messaging and created a nostalgic, children's storybook feel to connect with parents emotionally. The animation was created for digital channels to drive traffic to the government's website. JSAcreative's solution effectively communicated the client's key messages in an accessible and appealing way.

Queensland Department of Education