Case Study: Eway achieves a more progressive brand and improved website engagement with JSAcreative

Eway boosts engagement and lifts sessions by 3% with JSAcreative

Eway, an online payment provider since 1998, contacted JSAcreative for a brand refresh. Their challenge was an outdated brand and a complex, content-heavy website that did not reflect their progressive ethos or position them competitively against newer market entrants.

JSAcreative developed a new human-centric brand strategy, captured in the tagline "effortless online payments." This informed a complete visual and verbal identity refresh and a newly designed WordPress website that streamlined the user experience. Following the launch, JSAcreative helped Eway achieve a 3% increase in website sessions and improved engagement metrics, making the brand feel more competitive.

Eway