Case Study: Tiki Kai achieves a successful restaurant launch with JS2 PR

Tiki Kai books reservations 4 weeks early with JS2 PR

The customer Tiki Kai, a new restaurant on the Hermosa Beach pier founded by local restaurateurs, sought to launch its maximalist tropical escape concept. Their goal was to generate significant buzz for its opening. They partnered with the vendor JS2 PR for public relations, influencer outreach, and social media launch services to introduce the concept and build excitement.

JS2 PR implemented a comprehensive solution that secured opening coverage in major media outlets like Los Angeles Magazine and KTLA, while also hosting a pre-launch influencer event. Their work resulted in reservations being booked four weeks in advance of the opening and a total social media growth of over 11,000 followers. The ongoing success managed by JS2 PR led to expanded service hours and the introduction of a new brunch menu.

Tiki Kai