Case Study: Ippudo boosts launch visibility with JS2 PR

Ippudo drives 70 media and influencer visits with JS2 PR

JS2 PR supported Ippudo, a global ramen restaurant group, with the launch of its second Los Angeles location in Culver City and the debut of its new vegan concept, ippudo V, in West Hollywood. The challenge was to introduce these two distinct concepts simultaneously without having them compete for attention, ensuring each made a strong first impression on its unique audience.

The solution implemented by JS2 PR included securing targeted press coverage and producing two separate launch events for media and influencers. JS2 PR's work resulted in high-impact media visits and significant influencer attendance, which generated strong organic social buzz and user-generated content. This strategy successfully boosted awareness for both openings, achieving a total of 23 media visits and 47 influencer visits.

Ippudo