Case Study: Café Gratitude boosts engagement and local buzz with JS2 PR

Café Gratitude drives 956,485 online readers with JS2 PR

JS2 PR partnered with Café Gratitude, a plant-based restaurant collective, to address the challenge of promoting its new summer beverage and dessert offerings. The goal was to create a participatory engagement with the updated menu that felt authentic to the brand, rather than simply running a promotional campaign.

The solution was a "Vegan Ice Cream Showdown" event created by JS2 PR. This ticketed gathering brought together local vendors to sample and vote, naturally showcasing the new menu in a community-focused way. The event sold out, generated strong local interest, and resulted in over 30 media placements. The campaign achieved a total online readership of 956,485 and successfully drew renewed attention to the brand.

Café Gratitude