Case Study: Bread, Espresso & boosts U.S. launch buzz with JS2 PR

Bread, Espresso & launches in the U.S. with JS2 PR and gains 11,000 Instagram followers in one month

The customer, Bread, Espresso &, a beloved Japanese bakery cafe, sought to launch its first U.S. location. The challenge was introducing the brand to a completely new market and building recognition from the ground up. The vendor, JS2 PR, was engaged to handle media outreach for the launch and provide ongoing support.

JS2 PR executed a targeted press and influencer strategy for the opening, securing features in major outlets like Eater LA and Good Day LA, followed by post-opening coverage in local and regional publications. This strategy successfully generated significant buzz, resulting in 17 opening month press features. The measurable impact included long lines of customers and purchase limits due to demand, while the brand's Instagram grew from zero to over 11,000 organic followers in the first month.

Bread, Espresso &