Case Study: Pacific Traders & Manufacturing Corporation achieves a modern brand identity for export growth with Jpd

Pacific Traders & Manufacturing Corporation transforms a 50-year legacy brand with Jpd

Pacific Traders & Manufacturing Corporation, a legacy furniture manufacturer based in the Philippines, faced the challenge of an outdated brand identity that no longer reflected its capabilities or appealed to new export markets. The company engaged the branding agency Jpd to develop a formal brand positioning and visual identity to support its growth under a new generation of leadership.

Jpd conducted a deep brand exploration to identify the company's core strengths, including its commitment to craft and long-term partnerships. The agency then created a comprehensive new brand identity and visual language applied across print and digital environments. This transformation provided Pacific Traders with a clear and credible market position for the first time, which strengthened existing partnerships and successfully opened the door to new export opportunities.

Pacific Traders & Manufacturing Corporation