Case Study: Dragon Oil achieves a unified global brand identity with Jpd

Dragon Oil launches international brand transformation with Jpd and commits $13 billion to expansion

Dragon Oil, a global energy company operating across the UAE, Egypt, and Turkmenistan, faced the challenge of rapid growth without a coherent brand identity. This lack of a consistent brand hampered internal alignment and failed to signal the company's ambition to international partners and investors needed for its aggressive expansion plans. The company engaged the branding agency Jpd for a comprehensive brand transformation.

Jpd conducted a full brand immersion, defining a new strategic positioning and developing a refined visual identity including a new brandmark and graphic system. The solution provided Dragon Oil with the clear foundations for consistent expression across all markets and audiences. Following the successful launch, Dragon Oil announced a major expansion into African markets, committed $13 billion to project development, and allocated $500 million for acquisitions. The project was also recognized with a Silver Award at the Transform Awards MEA 2019.

Dragon Oil