Case Study: Medicines360 launches a global online hub for low-cost IUD access with JPA Health

Medicines360 launches AVIBELA hub in under 6 weeks with JPA Health

Medicines360, a nonprofit pharmaceutical organization, faced the challenge of women lacking information about long-acting reversible contraceptives in low-income areas across Africa, Asia, Central America, and the Caribbean. To address this, they partnered with vendor JPA Health to develop an informational global web portal for their product, AVIBELA, a low-cost hormonal IUD.

JPA Health developed and launched Avibela.com in under six weeks. The solution provided practical information about IUDs and the AVIBELA product, including resources for healthcare professionals. The results were significant, with the site attracting over 1,623 users and 2,300 page views in its first month, with 45% of that traffic originating from key target markets like Kenya, Nigeria, Panama, and China. JPA Health's work successfully drove demand and helped close the information gap.

Medicines360