Case Study: Kroger Health achieves leadership visibility at the White House Conference with JPA Health

Kroger Health reaches 87,000 people with JPA Health at the White House Conference

Kroger Health faced the challenge of quickly establishing a leadership position on the national issues of food insecurity and diet-related diseases in time for the White House Conference on Hunger, Nutrition, and Health. JPA Health was engaged to provide strategic public relations and positioning services to help them seize this opportunity.

JPA Health implemented a multi-faceted solution that included hosting an industry leader roundtable, a public watch party on X, and a Zoom webinar. They also executed a real-time social media strategy for Kroger Health. This approach resulted in direct communication to 24,000 stakeholders and a potential audience reach of over 87,000 people, successfully positioning Kroger Health at the center of the national conversation.

Kroger Health