Case Study: Glaukos drives glaucoma patient engagement with JPA Health

Glaukos drives 307% more brand website views with JPA Health

Glaukos, a pharmaceutical company, faced the challenge of educating glaucoma patients about its new implantable treatment, iDose TR. While effective, the standard treatment of prescription eye drops presents significant adherence challenges, including difficulty of use and uncomfortable side effects. Most patients were unaware that an alternative designed to eliminate these daily struggles even existed. To address this, Glaukos partnered with vendor JPA Health.

JPA Health developed a comprehensive, patient-centric campaign featuring relatable animated characters to depict real-life challenges and highlight the new treatment's benefits. The vendor designed a new brand website with engaging content and a "Find-a-Doctor" tool, supported by multichannel digital and print media. This solution drove a 307% increase in brand website views, attracted 78,000 unique visitors in three months, and achieved a 45% engagement rate with site tools.

Glaukos