Case Study: Be The Match boosts donor awareness on national television with JPA Health

Be The Match elevates donor stories with JPA Health in 2 weeks and earns 36 million impressions

The customer, Be The Match, is a leader in bone marrow transplantation. Their challenge was that 70% of patients in need of a life-saving transplant do not have a matched donor in their family, highlighting a critical need to register more potential donors. JPA Health partnered with them on a public relations campaign to elevate awareness of this issue.

JPA Health implemented a solution that secured widespread media coverage, synchronizing patient and donor stories with a Good Morning America special. This resulted in over 2,100 broadcast airings, 36 million impressions, and, most importantly, the registration of more than 8,000 potential donors with Be The Match.

Be The Match