Case Study: Wella Company boosts employee ownership and retention with J.P. Morgan Workplace Solutions

Wella Company drives 94% participation with J.P. Morgan Workplace Solutions

The Wella Company, a global hair, nail and beauty tech firm, faced a challenge in 2020 after becoming a privately held standalone company. The transition meant the loss of its previous equity compensation plan, risking the retention and motivation of nearly 400 key senior leaders. J.P. Morgan Workplace Solutions provided its platform to support the new employee equity plan, WINS, which required a tax-efficient structure for participants across 25 countries.

The solution involved implementing the WINS plan through the J.P. Morgan Workplace Solutions platform, enabling employees to buy and track shares with company matching. This resulted in a 94% participation rate, below-industry-average attrition, and almost no voluntary attrition at senior levels. J.P. Morgan Workplace Solutions' system facilitated plan management, transparency via a 24/7 portal, and supported later expansions like the RSU top-up and the broader WOW program for all employees.

Wella Company