Case Study: Kindred achieves award-winning employee ownership with J.P. Morgan Workplace Solutions

A J.P. Morgan Workplace Solutions Case Study

Kindred launches a 24-month all-employee stock plan with J.P. Morgan Workplace Solutions

Kindred, an online gambling services company, sought to implement an innovative global employee stock plan to boost engagement and retention across its diverse workforce. Their challenge was to design and manage a truly equal plan for employees in numerous countries, navigating complex legal and tax regulations. They partnered with J.P. Morgan Workplace Solutions to develop and administer this international stock plan.

J.P. Morgan Workplace Solutions provided the expertise to navigate regulatory complexities and helped design a unique Two-Year All Employee Stock Plan (AESP) with annual grants. The solution featured a simplified two-year vesting period, awarding the same amount to every permanent employee outside the executive team. The award-winning plan significantly boosted Kindred's employer brand, winning accolades like the GEO award for Most Innovative Plan Design, and reinforced a culture of ownership and trust across the global organization.


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