Case Study: Bakkafrost boosts frontline employee share plan participation with J.P. Morgan Workplace Solutions

Bakkafrost reaches 96% of eligible employees with J.P. Morgan Workplace Solutions

Bakkafrost, a salmon farming company, faced the challenge of enrolling its frontline employees, many of whom worked on boats or farms with limited internet access and no prior knowledge of equity compensation, into a new share bonus program. Partnering with J.P. Morgan Workplace Solutions, they needed an accessible platform and a strategy to educate and register this hard-to-reach workforce.

The solution involved J.P. Morgan Workplace Solutions providing its user-friendly share plan administration platform. Bakkafrost's HR team personally visited work sites to educate employees, a strategy supported by the vendor's software and customer support. This effort resulted in an impressive 96% of eligible employees (approximately 1,500 people) registering for the plan, dramatically increasing employee engagement and financial understanding.

Bakkafrost