Case Study: San Bernardino Valley Community College District boosts enrollment with JP Marketing

San Bernardino Valley Community College District boosts enrollment 22% with JP Marketing

The San Bernardino Valley Community College District faced a significant decline in student enrollment following the COVID-19 pandemic. Their challenge was to reverse this trend and achieve a 20% increase in enrollment for the spring 2024 semester. To address this, they partnered with vendor JP Marketing to implement a comprehensive student recruitment campaign.

JP Marketing developed a data-driven, multi-channel campaign with the central theme "Turn Your Passion Into a Profession." The solution included tailored messaging for the district's two colleges, utilizing streaming audio ads, paid social media on Meta and TikTok, and strategic out-of-home billboards. The campaign successfully drove a 22% surge in enrollment, exceeding the initial goal, and significantly boosted website traffic and application completions for both campuses.

San Bernardino Valley Community College District