Case Study: Fresno County Department of Behavioral Health boosts mental health awareness with JP Marketing

Fresno County Department of Behavioral Health boosts awareness with JP Marketing and millions of impressions

The Fresno County Department of Behavioral Health sought to expand awareness of its mental health and substance use disorder services while combating associated stigma. They partnered with JP Marketing for a solution involving branding, digital marketing, and public relations.

JP Marketing developed a distinct brand identity and launched multi-channel awareness campaigns featuring community stories and events. These efforts generated millions of impressions, increased public understanding of behavioral health services, and contributed to a measurable reduction in suicide rates in Fresno County.

Fresno County Department of Behavioral Health