Case Study: FocusVision achieves rapid brand evolution and EBITDA growth with JP Marketing

FocusVision achieves 3x EBITDA sale in 6 weeks with JP Marketing

FocusVision, a global leader in consumer research tools, faced the challenge of evolving its brand following a period of mergers and acquisitions. The company needed a refreshed parent company brand, a new system for its acquired sub-brands, and a messaging strategy to drive sales. JP Marketing was retained to provide branding, digital marketing, and advertising services to meet this challenge.

JP Marketing executed a rapid messaging strategy that resulted in a successful international media announcement within six weeks. This effort solidified the new brand identity and contributed to the parent company selling at 3x EBITDA within nine months. After being retained to support the transition, JP Marketing doubled down on its strategy, focusing on global brand managers. The parent company subsequently sold again within the year for 9x EBITDA.

FocusVision