Case Study: County of Santa Clara Achieves 1,000 MedAssist Enrollees with JP Marketing

County of Santa Clara reaches 1,000 MedAssist enrollees in 4 months with JP Marketing

The County of Santa Clara faced the challenge of enrolling 1,000 participants into its new MedAssist program, a first-of-its-kind initiative providing financial assistance for essential medications to the "missing middle" population. After an initial launch generated only 375 enrollees over two and a half years, the County contracted vendor JP Marketing (now HYPHEN) to urgently increase awareness and drive completed applications before a critical deadline.

JP Marketing implemented a comprehensive strategy involving rapid creative development, multi-platform digital advertising, and targeted public relations. The solution included building a strong brand identity, utilizing platforms like Meta and YouTube for cost-effective lead generation, and organizing a successful press conference. As a result, JP Marketing helped the County surpass its goal, enrolling 748 new participants for a total of 1,123 enrollees within just four months, providing significant financial relief to patients.

County of Santa Clara