Case Study: City of Fresno achieves 13.6 million impressions and faster litter reduction with JP Marketing

City of Fresno generates 13.6 million impressions with JP Marketing

The City of Fresno's Beautify Fresno initiative sought to eliminate litter in public spaces. To meet this challenge, they partnered with JP Marketing (now HYPHEN) for digital marketing, advertising, and public relations services.

JP Marketing created the humorous "Don’t Be a Litterhead" campaign, which was distributed across multiple media channels. The campaign generated over 13.6 million impressions and successfully motivated residents, helping the city achieve its Million Pound Challenge goal of removing one million pounds of trash well ahead of schedule.

City of Fresno